Aim at the consumption points of doors and windows

2022-07-22
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With the upgrading of door and window consumption, in this era of paying more attention to consumer demand, aluminum alloy door and window enterprises should know how to target consumer points in the process of brand marketing, understand the advantages of their own brand products, and help build a big brand development road

with the upgrading of door and window consumption, in this era of paying more attention to consumer demand, aluminum alloy door and window enterprises should know how to target consumption points in the process of brand marketing, understand the advantages of their own brand products, and help build a big brand development road

1. Identify consumer pain points

the so-called consumer pain points refer to the problems that occur during and after the purchase of aluminum alloy doors and windows. Therefore, what aluminum alloy doors and windows should do is to find a series of problems faced by consumers in the marketing process, and then take corresponding measures to solve consumers' concerns. Secondly, aluminum alloy door and window enterprises need to combine their own product advantages to create differences and hurt consumers

2. Stimulate consumers to itch

if the pain point is to persuade consumers to buy with logic, then itch point is the added value of the product to meet customers' desire for value-added products. If aluminum alloy door and window enterprises want users to consume, they need to have the idea or desire to "pay". Therefore, in terms of products and brands, door and window enterprises need to have their own points of interest or characteristics, which can bring consumers a sense of emotional or psychological satisfaction, so as to stimulate itching points

3. Amplify the excitement of consumers

the so-called excitement is the value-added value of products that exceed customers' expectations. With the increase of market competitors and consumers' choice space, brand communication has entered the era of positioning. In the development stage of brand communication of aluminum alloy doors and windows, the product era focuses on the rational appeal of products, the image era focuses on the emotional appeal of products, and the positioning era focuses on the selling points of differentiated value of products

finding pain points, stimulating itching points and amplifying excitement points are the core problems that need to be solved in the transformation of aluminum alloy door and window enterprises. In this fragmented communication context, enterprises or organizations should focus on 'positioning' when communicating brand information, adhere to the principle of combining 'precise positioning with fast and ruthless communication', and focus on the allocation of relevant resources to achieve effective brand communication

our company is mainly engaged in bridge cutoff aluminum doors and windows, aluminum alloy doors and windows, high-end doors and windows. Welcome to inquire

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