Facing the downturn market, the development of doo

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It is an indisputable fact that the real estate industry is in a continuous downturn, the economy is down, and the winter is deepening. In such a difficult environment, many door and window manufacturers need a positive and optimistic attitude to face economic accidents. As Ma Yun said, "your life is difficult, and others' life is not much better.". Therefore, the Xiaobian of Guanhao doors and windows suggests that door and window manufacturers should actively and comfortably do everything well. Carefully observe the market pattern and make reforms in line with market changes

first, do a good job in the strategic layout of enterprises

in view of the current adverse export situation and difficulties of enterprises, the state has put forward a series of policies to expand domestic demand and support the transformation and upgrading of door and window enterprises. Door and window enterprises should do a good job in strategic layout in combination with their own conditions. Pay attention to strategic emerging industries and related industries. Based on the products and market of the enterprise, it extends to the fields of culture and services. Put your advantageous resources in your strongest field

second, control capital risks

while actively doing a good job in financing and financing, the enterprise's own capital management must be strengthened, especially in the risk control of accounts receivable. As the economic situation is not optimistic, we must reasonably control the investment of door and window enterprises to avoid investment losses caused by market factors

third, do a good job in program marketing

due to the impact of the economic situation, the marketing of door and window enterprises in the next stage will be very difficult. Customers' funds will be tight, and they will be more rational when buying door and window products. At this time, enterprises should clearly realize that the essence of marketing is not to sell products, but to solve customers' problems through their own products. When the economic environment is good, customers may buy impulsively, but now, customers themselves also face many problems. Enterprises should make different plans according to the situation of different types of customers, combined with their own products, to help customers solve problems. Once the customers' problems are solved, the products will be sold

fourth, do a good job in the internal training of enterprises

the problem of human resources in door and window enterprises cannot be solved overnight. Instead of placing hopes on "airborne soldiers", it is better to cultivate based on oneself. Door and window enterprises should make long-term employee growth plans and training plans, so that employees and enterprises can grow together

to cope with such a cold winter, we should actively adjust our strategies, transform and upgrade. Door and window enterprises will usher in the spring of the industry only if they always start from their own products and continue to innovate and develop





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